Iva Divic

(Still) Working on the first book of poetry. And hoping by the time it's published, the pandemic will be over and I can hug all my friends at once.

Iva Divic
Why hiring freelancers can help your business overcome an economic crisis

Why freelancers can help your business overcome an economic crisis

It would be an understatement to say we’re going through turbulent changes. The world is upside down since the pandemic hit, and together with a global health and safety crisis, we are also confronted with an economic crisis. As we are facing a much more devastating second wave of coronavirus cases globally, the economy keeps …

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Marketing 101: Maslow’s hierarchy of needs and its relevance today

If you’re a marketer, Abraham Maslow is the name you need to know. Why? Well, because psychology and marketing go together like gin and tonic. People buy products or services based on emotional needs or wants. This depends on the level of happiness, finances and life stage they’re in. Once you understand what motivates your …

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Five rules how to write copy that sells (and when you should break them)

Five rules how to write copy that sells (and when you should break them)

Every copywriter battles with their faults and insecurities. Some of us tend to procrastinate, multitask, go into panic mode, or even into a lethargy (also known as “blah” days, meaning no inspiration to be found). Then we come up with a piece of 2,000 words in one afternoon. Mainly because the deadline is hanging over …

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Marketing is broken – but it’s not too late to fix it

What is the first thing that comes to your mind when you hear the word “marketing”? Do you think of ads that invade your social media feeds? Annoying promotion emails and newsletters you never actually subscribed to? Or (hopefully) you think about that great commercial BMW did last year? For a long time now, marketing …

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