Reductionism in logo design: Rethinking the WordPress logo

Surely you’ve noticed how some shopkeepers or restauranteurs would deck their windows out with intense, overstimulating, attention-grabbing decorations; the RGB-flashing LED strip-lining, the huge SALE signs, the clutter of products on display. While all of these tools serve to grab someone’s attention for a split moment, they don’t necessarily do a good job at hanging …

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