Five rules how to write copy that sells (and when you should break them)

Five rules how to write copy that sells (and when you should break them)

Every copywriter battles with their faults and insecurities. Some of us tend to procrastinate, multitask, go into panic mode, or even into a lethargy (also known as “blah” days, meaning no inspiration to be found). Then we come up with a piece of 2,000 words in one afternoon. Mainly because the deadline is hanging over …

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