Why hiring freelancers can help your business overcome an economic crisis

Why freelancers can help your business overcome an economic crisis

It would be an understatement to say we’re going through turbulent changes. The world is upside down since the pandemic hit, and together with a global health and safety crisis, we are also confronted with an economic crisis. As we are facing a much more devastating second wave of coronavirus

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Why hiring freelancers can help your business overcome an economic crisis

Why freelancers can help your business overcome an economic crisis

It would be an understatement to say we’re going through turbulent changes. The world is upside down since the pandemic hit, and together with a global health and safety crisis, we are also confronted with an economic crisis. As we are facing a much more devastating second wave of coronavirus

Read More

Latest Posts

Design

Reductionism in logo design: Rethinking the WordPress logo

Surely you’ve noticed how some shopkeepers or restauranteurs would deck their windows out with intense, overstimulating, attention-grabbing decorations; the RGB-flashing LED strip-lining, the huge SALE signs, the clutter of products on display. While all of these tools serve to grab someone’s attention for a split moment, they don’t necessarily do

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Branding & Strategy

Marketing 101: Maslow’s hierarchy of needs and its relevance today

If you’re a marketer, Abraham Maslow is the name you need to know. Why? Well, because psychology and marketing go together like gin and tonic. People buy products or services based on emotional needs or wants. This depends on the level of happiness, finances and life stage they’re in. Once

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Screw conventions, let’s rethink logo design
Design

Screw conventions, let’s rethink logo design

It ain’t rocket science Designing a logo from scratch is one of those tasks that make you stare at a blank piece of paper and think to yourself: “OMG, where do I start?” A lot of designers will bloat their egos by meticulously explaining why some curve in an icon

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Perspective 23

Marketing is broken – but it’s not too late to fix it

What is the first thing that comes to your mind when you hear the word “marketing”? Do you think of ads that invade your social media feeds? Annoying promotion emails and newsletters you never actually subscribed to? Or (hopefully) you think about that great commercial BMW did last year? For

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