Surely you’ve noticed how some shopkeepers or restauranteurs would deck their windows out with intense, overstimulating, attention-grabbing decorations; the RGB-flashing LED strip-lining, the huge SALE
It would be an understatement to say we’re going through turbulent changes. The world is upside down since the pandemic hit, and together with a
If you’re a marketer, Abraham Maslow is the name you need to know. Why? Well, because psychology and marketing go together like gin and tonic.
Every copywriter battles with their faults and insecurities. Some of us tend to procrastinate, multitask, go into panic mode, or even into a lethargy (also
There is only good or bad data visualisation. This good is separated from the bad by one simple thing: stories.